A little advice to companies

Before you engage a developer to build a mobile app for you, consider the following points,

  1. Are you shoving your web page into an app?
  2. Are you providing a catalogue of products/services/etc. with no useful way to purchase them beyond being just a showcase?
  3. Are you adding a “game” so that people will actually use your app?
  4. Are you using the app as nothing more than a marketing effort?

If you have answered yes to the above, here’s some cost saving advice.

    Don’t do it.